Tool 02

SaaS Pricing Calculator — Free, No Signup

Turn what it costs you to serve one user into the lowest price you should charge — then a simple SaaS three-tier menu. Not a checkout. A napkin before you publish prices.

Cost

What it costs you per user per month (hosting, APIs, support). Expense side.

Margin

Share of the sell price you want left after cost. Many SaaS aim for ~70–80% gross margin.

Sell-price floor

Minimum price to charge. With fees: (cost + fixed fee) ÷ (1 − margin − fee%). Without fees: cost ÷ (1 − margin).

SaaS tiers

Free = limited seats/API. Pro = full product for one founder. Business = teams + higher limits (anchor).

Break down expenses Cost to serve one user / month

Your direct cost per user. Use the breakdown above for hosting + API lines.

Target margin (%)

0% = sell at cost. 80% is a common SaaS gross-margin target.

Payment processor fees

Fees cut into margin. Turn this on so the floor isn’t falsely low.

Competitor low price / month Competitor high price / month

Leave at 0 if you don’t know — we won’t invent a fake market.

Currency Include a free tier Show charm list price

Keeps the exact floor, plus a rounded publish price ($15, $19, $29…).

Show annual prepay

Numbers stay in your browser. The share link only stores these inputs in the URL.

How to use this

Enter cost (or break expenses into lines).
Set the margin you want (many SaaS aim for 70–80%).
Optionally add payment fees so the floor isn’t optimistic.
Read the sell-price floor, then use Free / Pro / Business as a starting menu.

How do I calculate SaaS pricing?

Sell-price floor = cost ÷ (1 − margin). With payment fees: (cost + fixed fee) ÷ (1 − margin − fee%). Example: $5 cost, 80% margin, no fees → $25 minimum. This tool also suggests Free / Pro / Business tiers around that floor.

What is a good SaaS gross margin?

Most SaaS companies aim for 70–80% gross margin after infrastructure, support, and payment costs. Lower margins leave little room for sales and R&D.

Why include payment fees in a pricing calculator?

Processors take a cut before money hits your account. Selling at a “simple” floor (cost ÷ margin only) often yields less margin than you think. Example: $12.50 with 2.9% + $0.30 can land closer to ~75% net than 80%.

What is the difference between cost and sell-price floor?

Cost is what you spend to serve one user. Floor is the lowest price you should charge so cost (and fees, if on) still fits your target margin. Never publish below the exact floor just to hit a round list price.